ITALIAN GAMING TECHNOLOGY COMPANY ELYS PLANNING A DELIBERATE ENTRY INTO THE U.S. SPORTS BETTING MARKET

ITALIAN GAMING TECHNOLOGY COMPANY ELYS PLANNING A DELIBERATE ENTRY INTO THE U.S. SPORTS BETTING MARKET

Elys Recreation Technological innovation, Corp. (NASDAQ: ELYS) (NEO: ELYS), an interactive gaming and sports-betting technologies business, nowadays announced that the administration of Elys Video game Know-how is scheduled to existing at the Benzinga World Smaller Cap Conference May possibly 14, 2021.

How does an Italian-dependent international gaming technological know-how company functioning in various nations around the world all over the world make an effect in a burgeoning United States sporting activities-betting society? In accordance to Elys Activity Technology Corp. (Elys), you do it bit by bit and intentionally.

Elys, a B2B-centered organization, offers its shoppers a comprehensive suite of leisure gaming products and products and services but is largely centered on the world interest in sports betting. Even as some states are starting to make it possible for sports activities betting, Elys is betting on just one place — Washington, D.C.

“Our go-to-market method is to start off with land-based mostly channels and then evolve to cellular platforms. We’re not competing versus the even larger on the web sporting activities-betting corporations who get all the promoting,” explained Elys Chairman Michele Ciavarella. “Our strategy, especially in D.C., is to supply technological innovation and know-how to ground areas who want to operate a sportsbook. Every thing from casinos to ease stores. We want to enable them serve their loyal purchaser base.”
Elys managed to evade the enterprise perils of the pandemic by reporting file revenue in 2020 and surpassed its financial targets by reaching $575 million in gaming turnover in 2020. Elys attributed that achievements to its omnichannel technique, combining its on line and land-centered retail betting platforms.

Ciavarella suggests that sports activities betting functions have obtained a lot of retail investment awareness in the past couple decades but warns that those people who you should not know what they’re undertaking are putting people traders and customers at threat. “We began studying the organization part of the U.S. in 2018. You have to examine the market place prior to you jump in. We have purposely taken a prudent and methodical approach,” he reported. “This is a marathon. The U.S. isn’t going to have federal legislation regulating gaming. They have left it to the states, and we are in the really early phases of what I imagine will be a 15 to 20-yr cyclical pattern.”

Elys believes it’s aiding modify the landscape by engaging smaller businesses, from bars to espresso retailers, and educating them how to start sporting activities-betting platforms. It’s a methodology it promises has labored in Europe, which bans sporting activities-betting advertising, and whilst the corporation presently isn’t going to have any U.S.-dependent functions, made a tested product in Italy it wants to establish on.

“At the end of the working day, all of our products and solutions are identical. The results of sports activities betting are all the similar. Men and women never care about your brand. The variation is the odds, and in that spot, we sense that we offer you much more than our competitors,” said Ciavarella.

A further big difference in the Elys sports activities-betting model is its reluctance to incentivize bettors with reward income to start off wagering for the reason that the corporation thinks it brings in the mistaken kind of shoppers.

Elys is focusing on its initial entry into the U.S. sports activities-betting sector in D.C. on Sept. 9, which is not coincidentally, the first day of the 2021 NFL year.

Master extra about Elys at www.elysgame.com.

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